The great thing about LinkedIn Publishing is that every time you hit that ‘Publish’ button, a significant amount of your LinkedIn connections get a notification saying you just published an post. When you publish a blog on your website, readership is limited to website visitors, email subscribers and social media followers. So before jumping right in to the nitty-gritty of the best way to use the this platform, we should quickly explore the main benefits it offers if you use it properly. And the marketing potential of LinkedIn Publishing has remained largely untapped. If you follow this blog regularly, you’ll know that we believe that recruitment and marketing have become fully intertwined. So today we’re going to break down the benefits of LinkedIn Publishing and the best way for companies to use this platform for their recruitment strategies (and hopefully get featured on Pulse!) Benefits of Publishing With that being said, many recruiters have still remained on the sidelines. This means there are big opportunities for recruitment teams to take advantage of the obvious benefits provided by this channel such as expansion of reach, amplifying their employer brand, increasing thought leadership and connecting with potential candidates.
It’s pretty obvious by now that LinkedIn has a heavy focus on serving content in order to make users stay on site, which is why anyone on the network can now publish content. As a result, content consumption on LinkedIn has increased by 21% in the last 2 years.
The most popular and engaging posts are featured on Pulse, which is an online news aggregation feed designed for members to keep up to date with the latest trends and follow specific influencers, channels and publishers. Getting posts featured on Pulse is considered the holy grail as it greatly increases the exposure of your content. LinkedIn’s Publishing Platform enables members to share content (think blog posts) with their professional connections. If you are a frequent user of LinkedIn, you will have probably come across the LinkedIn Publishing Platform and the Pulse product.
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